Designing
a dedicated bottle shape for Gin Milano was a strategic choice to effectively
communicate the brand’s values, express our distinct personality and stand out from
competitors.
The goal was to excite the customer’s curiosity.
The final product is the result of team work between
Sapiens Design, the award
winning Milanese design studio,
and Berlin Packaging,the internationally leading glass
manufacturer
A Bottle for Milano
An innovative design that
conveys elegance and
beauty through attention
to detail and a slender
silhouette.
Berlin Packaging is the
leading glass manufacturer
that believed in the GIN
MILANO project from the
beginning.
The bottle’s volume
marries the world of
architecture and high
fashion.
Professionalism and
expertise allowed us to
create an exciting design
with sinuous and slender
shapes.
A label of spun fabric
The label expresses elegance through a unique and recognizable concept, between art,
fashion, and design. The body of the bottle is dressed in a spun fabric label.
The Italian craftsmanship provides high
quality detail and a
unique tactile sensation.
The bottle becomes a lay figure wearing a fabric label, as if it was
a haute couture piece.
The bottle offers a unique experience: touch stimulates memories
and emotions linked to the world of everyday fabrics.